Brand Penetration Calculator

✖Customers refers to the people who have purchased the product in the category.ⓘ Customers [n]			+10% -10%
✖Total Population refers to the total market size existing in the economy.ⓘ Total Population [TP]			+10% -10%

✖Brand Penetration is a measure of brand (or category) popularity.ⓘ Brand Penetration [B_P]

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Formula

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Brand Penetration

Formula

`"B"_{"P"} = ("n"/"TP")*100`

Example

`"30"=("30000"/"100000")*100`

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Brand Penetration Solution

STEP 0: Pre-Calculation Summary

Formula Used

Brand Penetration = (Customers/Total Population)*100
B_P = (n/TP)*100
This formula uses 3 Variables

Variables Used

Brand Penetration - Brand Penetration is a measure of brand (or category) popularity.
Customers - Customers refers to the people who have purchased the product in the category.
Total Population - Total Population refers to the total market size existing in the economy.

STEP 1: Convert Input(s) to Base Unit

Customers: 30000 --> No Conversion Required
Total Population: 100000 --> No Conversion Required

STEP 2: Evaluate Formula

Substituting Input Values in Formula

B_P = (n/TP)*100 --> (30000/100000)*100

Evaluating ... ...

B_P = 30

STEP 3: Convert Result to Output's Unit

30 --> No Conversion Required

FINAL ANSWER

30 <-- Brand Penetration

(Calculation completed in 00.004 seconds)

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Credits

Created by Kashish Arora

Satyawati College (DU), New Delhi

Kashish Arora has created this Calculator and 50+ more calculators!

Verified by Nayana Phulphagar

Institute of Chartered and Financial Analysts of India National college (ICFAI National College), HUBLI

Nayana Phulphagar has verified this Calculator and 1400+ more calculators!

< 8 Marketing Metrics Calculators

Category Development Index

Go Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100

Channel Margin

Go Channel margin = ((Selling Price-Cost Price)/Selling Price)*100

Revenue Share of Requirements

Go Revenue Share of Requirement = Brand Purchases/Total Category Purchased by Brand Buyers

Brand Development Index

Go Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100

Website Conversion Rate

Go Website Conversion Rate = (Total Goal Completion/Number of Visits)*100

Revenue Market Share

Go Revenue Market Share = (Sales Revenue/Total Market Sales Revenue)*100

Market Penetration

Go Market Penetration = (Customers/Total Population)*100

Brand Penetration

Go Brand Penetration = (Customers/Total Population)*100

Brand Penetration Formula

Brand Penetration = (Customers/Total Population)*100
B_P = (n/TP)*100

What is Brand Penetration?

Brand penetration is a measure of brand (or category) popularity. It is defined as the number of people who buy a specific brand or a category of goods at least once in a given period divided by the size of the relevant market population.

How to Calculate Brand Penetration?

Brand Penetration calculator uses Brand Penetration = (Customers/Total Population)*100 to calculate the Brand Penetration, Brand Penetration is defined as the number of people who buy a particular brand over a specific period of time divided by the size of the concerned market’s population. Brand Penetration is denoted by B_P symbol.

How to calculate Brand Penetration using this online calculator? To use this online calculator for Brand Penetration, enter Customers (n) & Total Population (TP) and hit the calculate button. Here is how the Brand Penetration calculation can be explained with given input values -> 30 = (30000/100000)*100.

FAQ

What is Brand Penetration?

Brand Penetration is defined as the number of people who buy a particular brand over a specific period of time divided by the size of the concerned market’s population and is represented as B_P = (n/TP)*100 or Brand Penetration = (Customers/Total Population)*100. Customers refers to the people who have purchased the product in the category & Total Population refers to the total market size existing in the economy.

How to calculate Brand Penetration?

Brand Penetration is defined as the number of people who buy a particular brand over a specific period of time divided by the size of the concerned market’s population is calculated using Brand Penetration = (Customers/Total Population)*100. To calculate Brand Penetration, you need Customers (n) & Total Population (TP). With our tool, you need to enter the respective value for Customers & Total Population and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.

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