Market Penetration Solution

STEP 0: Pre-Calculation Summary
Formula Used
Market Penetration = (Customers/Total Population)*100
MP = (n/TP)*100
This formula uses 3 Variables
Variables Used
Market Penetration - Market Penetration refers to the successful selling of a product or service in a specific market.
Customers - Customers refers to the people who have purchased the product in the category.
Total Population - Total Population refers to the total market size existing in the economy.
STEP 1: Convert Input(s) to Base Unit
Customers: 20000 --> No Conversion Required
Total Population: 100000 --> No Conversion Required
STEP 2: Evaluate Formula
Substituting Input Values in Formula
MP = (n/TP)*100 --> (20000/100000)*100
Evaluating ... ...
MP = 20
STEP 3: Convert Result to Output's Unit
20 --> No Conversion Required
FINAL ANSWER
20 <-- Market Penetration
(Calculation completed in 00.004 seconds)

Credits

Created by Kashish Arora
Satyawati College (DU), New Delhi
Kashish Arora has created this Calculator and 25+ more calculators!
Verified by Nayana Phulphagar
Institute of Chartered and Financial Analysts of India National college (ICFAI National College), HUBLI
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8 Marketing Metrics Calculators

Category Development Index
Go Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100
Channel Margin
Go Channel margin = ((Selling Price-Cost Price)/Selling Price)*100
Revenue Share of Requirements
Go Revenue Share of Requirement = Brand Purchases/Total Category Purchased by Brand Buyers
Unit Share of Requirements
Go Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers
Brand Development Index
Go Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100
Revenue Market Share
Go Revenue Market Share = (Sales Revenue/Total Market Sales Revenue)*100
Market Penetration
Go Market Penetration = (Customers/Total Population)*100
Brand Penetration
Go Brand Penetration = (Customers/Total Population)*100

Market Penetration Formula

Market Penetration = (Customers/Total Population)*100
MP = (n/TP)*100

What is Market Penetration?

Market penetration can be used to determine the size of the potential market. If the total market is large, new entrants to the industry might be encouraged that they can gain market share or a percentage of the total number of potential customers in the industry.

How to Calculate Market Penetration?

Market Penetration calculator uses Market Penetration = (Customers/Total Population)*100 to calculate the Market Penetration, Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market Penetration is denoted by MP symbol.

How to calculate Market Penetration using this online calculator? To use this online calculator for Market Penetration, enter Customers (n) & Total Population (TP) and hit the calculate button. Here is how the Market Penetration calculation can be explained with given input values -> 20 = (20000/100000)*100.

FAQ

What is Market Penetration?
Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service and is represented as MP = (n/TP)*100 or Market Penetration = (Customers/Total Population)*100. Customers refers to the people who have purchased the product in the category & Total Population refers to the total market size existing in the economy.
How to calculate Market Penetration?
Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service is calculated using Market Penetration = (Customers/Total Population)*100. To calculate Market Penetration, you need Customers (n) & Total Population (TP). With our tool, you need to enter the respective value for Customers & Total Population and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.
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