Market Penetration Calculator

✖Customers refers to the people who have purchased the product in the category.ⓘ Customers [n]			+10% -10%
✖Total Population refers to the total market size existing in the economy.ⓘ Total Population [TP]			+10% -10%

✖Market Penetration refers to the successful selling of a product or service in a specific market.ⓘ Market Penetration [MP]

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Formula

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Market Penetration

Formula

`"MP" = ("n"/"TP")*100`

Example

`"30"=("30000"/"100000")*100`

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Market Penetration Solution

STEP 0: Pre-Calculation Summary

Formula Used

Market Penetration = (Customers/Total Population)*100
MP = (n/TP)*100
This formula uses 3 Variables

Variables Used

Market Penetration - Market Penetration refers to the successful selling of a product or service in a specific market.
Customers - Customers refers to the people who have purchased the product in the category.
Total Population - Total Population refers to the total market size existing in the economy.

STEP 1: Convert Input(s) to Base Unit

Customers: 30000 --> No Conversion Required
Total Population: 100000 --> No Conversion Required

STEP 2: Evaluate Formula

Substituting Input Values in Formula

MP = (n/TP)*100 --> (30000/100000)*100

Evaluating ... ...

MP = 30

STEP 3: Convert Result to Output's Unit

30 --> No Conversion Required

FINAL ANSWER

30 <-- Market Penetration

(Calculation completed in 00.004 seconds)

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Credits

Created by Kashish Arora

Satyawati College (DU), New Delhi

Kashish Arora has created this Calculator and 50+ more calculators!

Verified by Nayana Phulphagar

Institute of Chartered and Financial Analysts of India National college (ICFAI National College), HUBLI

Nayana Phulphagar has verified this Calculator and 1400+ more calculators!

< 8 Marketing Metrics Calculators

Category Development Index

Go Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100

Channel Margin

Go Channel margin = ((Selling Price-Cost Price)/Selling Price)*100

Revenue Share of Requirements

Go Revenue Share of Requirement = Brand Purchases/Total Category Purchased by Brand Buyers

Brand Development Index

Go Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100

Website Conversion Rate

Go Website Conversion Rate = (Total Goal Completion/Number of Visits)*100

Revenue Market Share

Go Revenue Market Share = (Sales Revenue/Total Market Sales Revenue)*100

Market Penetration

Go Market Penetration = (Customers/Total Population)*100

Brand Penetration

Go Brand Penetration = (Customers/Total Population)*100

Market Penetration Formula

Market Penetration = (Customers/Total Population)*100
MP = (n/TP)*100

What is Market Penetration?

Market penetration can be used to determine the size of the potential market. If the total market is large, new entrants to the industry might be encouraged that they can gain market share or a percentage of the total number of potential customers in the industry.

How to Calculate Market Penetration?

Market Penetration calculator uses Market Penetration = (Customers/Total Population)*100 to calculate the Market Penetration, Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market Penetration is denoted by MP symbol.

How to calculate Market Penetration using this online calculator? To use this online calculator for Market Penetration, enter Customers (n) & Total Population (TP) and hit the calculate button. Here is how the Market Penetration calculation can be explained with given input values -> 20 = (30000/100000)*100.

FAQ

What is Market Penetration?

Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service and is represented as MP = (n/TP)*100 or Market Penetration = (Customers/Total Population)*100. Customers refers to the people who have purchased the product in the category & Total Population refers to the total market size existing in the economy.

How to calculate Market Penetration?

Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service is calculated using Market Penetration = (Customers/Total Population)*100. To calculate Market Penetration, you need Customers (n) & Total Population (TP). With our tool, you need to enter the respective value for Customers & Total Population and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.

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