Sales Win Rate Calculator

✖Sales Opportunities Won is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams.ⓘ Sales Opportunities Won [Opportunities_won]			+10% -10%
✖A Sales Opportunities Contacted is the possibility of a contact or an individual to pay for a product or service.ⓘ Sales Opportunities Contacted [O_contacted]			+10% -10%

✖Sales Win Rate is defined as the percentage of total sales opportunities converted into actual sales. It shows the aggressiveness of an organization’s sales team.ⓘ Sales Win Rate [SWR]

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Formula

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Sales Win Rate

Formula

`"SWR" = ("Opportunities"_{"won"}/"O"_{"contacted"})*100`

Example

`"250"=("50"/"20")*100`

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Sales Win Rate Solution

STEP 0: Pre-Calculation Summary

Formula Used

Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100
SWR = (Opportunities_won/O_contacted)*100
This formula uses 3 Variables

Variables Used

Sales Win Rate - Sales Win Rate is defined as the percentage of total sales opportunities converted into actual sales. It shows the aggressiveness of an organization’s sales team.
Sales Opportunities Won - Sales Opportunities Won is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams.
Sales Opportunities Contacted - A Sales Opportunities Contacted is the possibility of a contact or an individual to pay for a product or service.

STEP 1: Convert Input(s) to Base Unit

Sales Opportunities Won: 50 --> No Conversion Required
Sales Opportunities Contacted: 20 --> No Conversion Required

STEP 2: Evaluate Formula

Substituting Input Values in Formula

SWR = (Opportunities_won/O_contacted)*100 --> (50/20)*100

Evaluating ... ...

SWR = 250

STEP 3: Convert Result to Output's Unit

250 --> No Conversion Required

FINAL ANSWER

250 <-- Sales Win Rate

(Calculation completed in 00.004 seconds)

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Credits

Created by Kashish Arora

Satyawati College (DU), New Delhi

Kashish Arora has created this Calculator and 50+ more calculators!

Verified by Vishnu K

BMS College of Engineering (BMSCE), Bangalore

Vishnu K has verified this Calculator and 200+ more calculators!

< 8 Sales Metrics Calculators

Customers Lifetime Value with Discount Rate

Go Customer Lifetime Value = (Contribution Margin*Customer Retention Rate)/(1+Discount Rate-Customer Retention Rate)

Sales Velocity

Go Sales Velocity = (Sales Opportunities Contacted*Deal Value*Sales Win Rate)/Length of Sales Cycle

Customer Lifetime Value

Go Customer Lifetime Value = (Average Cost of Customer Value*Average Cost of Customer Lifetime)-Customer Acquisition Cost

Customer Retention Rate

Go Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning

Sales Pipeline Conversion Rate

Go Sales Pipeline Conversion Rate = Leads to the Next Stage/Sales Opportunities Contacted

Sales Win Rate

Go Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100

Sales Cycle

Go Sales Cycle = Days Spent on Sales Won/Sales Opportunities Contacted

Sales Revenue

Go Sales Revenue = Number of Units Sold*Average Price Per Unit

Sales Win Rate Formula

Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100
SWR = (Opportunities_won/O_contacted)*100

What is Sales Win Rate?

Sales Win Rates represent the percentage of all deals your business closes. They assess the performance of your sales team over a particular reporting period. Sales win rate also refers to the number of prospects close to becoming customers divided by all opportunities in your sales funnel. This aspect eliminates unqualified leads and helps to have a more focused measure.

How to Calculate Sales Win Rate?

Sales Win Rate calculator uses Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100 to calculate the Sales Win Rate, The Sales Win Rate is calculated by dividing closed-won deals by all deal-stage prospects that either did or did not become customers. Sales Win Rate is denoted by SWR symbol.

How to calculate Sales Win Rate using this online calculator? To use this online calculator for Sales Win Rate, enter Sales Opportunities Won (Opportunities_won) & Sales Opportunities Contacted (O_contacted) and hit the calculate button. Here is how the Sales Win Rate calculation can be explained with given input values -> 250 = (50/20)*100.

FAQ

What is Sales Win Rate?

The Sales Win Rate is calculated by dividing closed-won deals by all deal-stage prospects that either did or did not become customers and is represented as SWR = (Opportunities_won/O_contacted)*100 or Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100. Sales Opportunities Won is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams & A Sales Opportunities Contacted is the possibility of a contact or an individual to pay for a product or service.

How to calculate Sales Win Rate?

The Sales Win Rate is calculated by dividing closed-won deals by all deal-stage prospects that either did or did not become customers is calculated using Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100. To calculate Sales Win Rate, you need Sales Opportunities Won (Opportunities_won) & Sales Opportunities Contacted (O_contacted). With our tool, you need to enter the respective value for Sales Opportunities Won & Sales Opportunities Contacted and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.

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