Customer Retention Rate Calculator

✖Existing Customers are the one who consistently purchases products or services from your company.ⓘ Existing Customers [nec]			+10% -10%
✖Customers at Beginning refers to the total number of customers in the starting who buys something from a seller, vendor, or supplier in exchange for money or something else of value.ⓘ Customers at Beginning [ncb]			+10% -10%

✖Customer Retention Rate measures the percentage of customers retained in the business out of the total customer base in a given period.ⓘ Customer Retention Rate [CRR]

⎘ Copy

👎

Formula

✖

Customer Retention Rate

Formula

`"CRR" = ("nec"-"ncb")/"ncb"`

Example

`"4.263158"=("100"-"19")/"19"`

Calculator

LaTeX

Reset

👍

Customer Retention Rate Solution

STEP 0: Pre-Calculation Summary

Formula Used

Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning
CRR = (nec-ncb)/ncb
This formula uses 3 Variables

Variables Used

Customer Retention Rate - Customer Retention Rate measures the percentage of customers retained in the business out of the total customer base in a given period.
Existing Customers - Existing Customers are the one who consistently purchases products or services from your company.
Customers at Beginning - Customers at Beginning refers to the total number of customers in the starting who buys something from a seller, vendor, or supplier in exchange for money or something else of value.

STEP 1: Convert Input(s) to Base Unit

Existing Customers: 100 --> No Conversion Required
Customers at Beginning: 19 --> No Conversion Required

STEP 2: Evaluate Formula

Substituting Input Values in Formula

CRR = (nec-ncb)/ncb --> (100-19)/19

Evaluating ... ...

CRR = 4.26315789473684

STEP 3: Convert Result to Output's Unit

4.26315789473684 --> No Conversion Required

FINAL ANSWER

4.26315789473684 ≈ 4.263158 <-- Customer Retention Rate

(Calculation completed in 00.004 seconds)

You are here -

Home » Financial » Business » Business Metrics » Sales Metrics » Customer Retention Rate

Credits

Created by Kashish Arora

Satyawati College (DU), New Delhi

Kashish Arora has created this Calculator and 50+ more calculators!

Verified by Vishnu K

BMS College of Engineering (BMSCE), Bangalore

Vishnu K has verified this Calculator and 200+ more calculators!

< 8 Sales Metrics Calculators

Customers Lifetime Value with Discount Rate

Go Customer Lifetime Value = (Contribution Margin*Customer Retention Rate)/(1+Discount Rate-Customer Retention Rate)

Sales Velocity

Go Sales Velocity = (Sales Opportunities Contacted*Deal Value*Sales Win Rate)/Length of Sales Cycle

Customer Lifetime Value

Go Customer Lifetime Value = (Average Cost of Customer Value*Average Cost of Customer Lifetime)-Customer Acquisition Cost

Customer Retention Rate

Go Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning

Sales Pipeline Conversion Rate

Go Sales Pipeline Conversion Rate = Leads to the Next Stage/Sales Opportunities Contacted

Sales Win Rate

Go Sales Win Rate = (Sales Opportunities Won/Sales Opportunities Contacted)*100

Sales Cycle

Go Sales Cycle = Days Spent on Sales Won/Sales Opportunities Contacted

Sales Revenue

Go Sales Revenue = Number of Units Sold*Average Price Per Unit

Customer Retention Rate Formula

Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning
CRR = (nec-ncb)/ncb

What is Customer Retention Rate?

Customer Retention Rate refers to the rate at which customers stay with a business in a given period of time. This is often referred to as churn rate and is a key metric for practically all B2B and B2C businesses. In general, the lower the churn, the more loyal the customers and more successful the business, as the business retains more customers over time.

How to Calculate Customer Retention Rate?

Customer Retention Rate calculator uses Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning to calculate the Customer Retention Rate, The Customer Retention Rate formula is defined as the percentage of customers retained in the business out of the total customer base in a given period. Customer Retention Rate is denoted by CRR symbol.

How to calculate Customer Retention Rate using this online calculator? To use this online calculator for Customer Retention Rate, enter Existing Customers (nec) & Customers at Beginning (ncb) and hit the calculate button. Here is how the Customer Retention Rate calculation can be explained with given input values -> 4.263158 = (100-19)/19.

FAQ

What is Customer Retention Rate?

The Customer Retention Rate formula is defined as the percentage of customers retained in the business out of the total customer base in a given period and is represented as CRR = (nec-ncb)/ncb or Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning. Existing Customers are the one who consistently purchases products or services from your company & Customers at Beginning refers to the total number of customers in the starting who buys something from a seller, vendor, or supplier in exchange for money or something else of value.

How to calculate Customer Retention Rate?

The Customer Retention Rate formula is defined as the percentage of customers retained in the business out of the total customer base in a given period is calculated using Customer Retention Rate = (Existing Customers-Customers at Beginning)/Customers at Beginning. To calculate Customer Retention Rate, you need Existing Customers (nec) & Customers at Beginning (ncb). With our tool, you need to enter the respective value for Existing Customers & Customers at Beginning and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.

Home

FREE PDFs

🔍 Search