## Unit Share of Requirements Solution

STEP 0: Pre-Calculation Summary
Formula Used
Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers
U = Bpurchases/Cpurchased
This formula uses 3 Variables
Variables Used
Unit Share of Requirements - Unit Share of Requirements is a metric that is used in marketing to know the brand loyalty that customers have towards a particular product.
Brand Purchases - Brand Purchases refers to the purchases made in a particular brand.
Total Category Purchased by Brand Buyers - Total Category Purchased by Brand Buyers refers to the different products purchased by customers in a brand.
STEP 1: Convert Input(s) to Base Unit
Brand Purchases: 9000 --> No Conversion Required
Total Category Purchased by Brand Buyers: 15000 --> No Conversion Required
STEP 2: Evaluate Formula
Substituting Input Values in Formula
U = Bpurchases/Cpurchased --> 9000/15000
Evaluating ... ...
U = 0.6
STEP 3: Convert Result to Output's Unit
0.6 --> No Conversion Required
0.6 <-- Unit Share of Requirements
(Calculation completed in 00.004 seconds)
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## Credits

Created by Kashish Arora
Satyawati College (DU), New Delhi
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## < 8 Marketing Metrics Calculators

Category Development Index
Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100
Channel Margin
Channel margin = ((Selling Price-Cost Price)/Selling Price)*100
Revenue Share of Requirements
Revenue Share of Requirement = Brand Purchases/Total Category Purchased by Brand Buyers
Unit Share of Requirements
Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers
Brand Development Index
Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100
Revenue Market Share
Revenue Market Share = (Sales Revenue/Total Market Sales Revenue)*100
Market Penetration
Market Penetration = (Customers/Total Population)*100
Brand Penetration
Brand Penetration = (Customers/Total Population)*100

## Unit Share of Requirements Formula

Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers
U = Bpurchases/Cpurchased

## Purpose of Unit Share of Requirements?

The share of requirements metric aids marketers in understanding the source of market share in terms of breadth and depth of consumer franchise, as well as the extent of relative category usage (heavy users/ larger customers versus light users/smaller customers).

## How to Calculate Unit Share of Requirements?

Unit Share of Requirements calculator uses Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers to calculate the Unit Share of Requirements, The Unit Share of Requirements also known as share of wallet, is calculated solely among buyers of a specific brand. Within this group, it represents the percentage of purchases within the relevant category accounted for by the brand in question. Unit Share of Requirements is denoted by U symbol.

How to calculate Unit Share of Requirements using this online calculator? To use this online calculator for Unit Share of Requirements, enter Brand Purchases (Bpurchases) & Total Category Purchased by Brand Buyers (Cpurchased) and hit the calculate button. Here is how the Unit Share of Requirements calculation can be explained with given input values -> 0.6 = 9000/15000.

### FAQ

What is Unit Share of Requirements?
The Unit Share of Requirements also known as share of wallet, is calculated solely among buyers of a specific brand. Within this group, it represents the percentage of purchases within the relevant category accounted for by the brand in question and is represented as U = Bpurchases/Cpurchased or Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers. Brand Purchases refers to the purchases made in a particular brand & Total Category Purchased by Brand Buyers refers to the different products purchased by customers in a brand.
How to calculate Unit Share of Requirements?
The Unit Share of Requirements also known as share of wallet, is calculated solely among buyers of a specific brand. Within this group, it represents the percentage of purchases within the relevant category accounted for by the brand in question is calculated using Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers. To calculate Unit Share of Requirements, you need Brand Purchases (Bpurchases) & Total Category Purchased by Brand Buyers (Cpurchased). With our tool, you need to enter the respective value for Brand Purchases & Total Category Purchased by Brand Buyers and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.
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