Brand Development Index Solution

STEP 0: Pre-Calculation Summary
Formula Used
Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100
BDI = (S/TMS)*100
This formula uses 3 Variables
Variables Used
Brand Development Index - A Brand Development Index (BDI) is a ratio that shows the level of a brand's performance in a defined segment of customers.
Brand Sales Percentage - Brand Sales Percentage refers to the percentage of sales of a certain item contributing to an organization's total sales.
Total Market Segment - Total Market Segment refers to the segment population in the market.
STEP 1: Convert Input(s) to Base Unit
Brand Sales Percentage: 20 --> No Conversion Required
Total Market Segment: 15 --> No Conversion Required
STEP 2: Evaluate Formula
Substituting Input Values in Formula
BDI = (S/TMS)*100 --> (20/15)*100
Evaluating ... ...
BDI = 133.333333333333
STEP 3: Convert Result to Output's Unit
133.333333333333 --> No Conversion Required
FINAL ANSWER
133.333333333333 133.3333 <-- Brand Development Index
(Calculation completed in 00.004 seconds)

Credits

Created by Kashish Arora
Satyawati College (DU), New Delhi
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8 Marketing Metrics Calculators

Category Development Index
Go Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100
Channel Margin
Go Channel margin = ((Selling Price-Cost Price)/Selling Price)*100
Revenue Share of Requirements
Go Revenue Share of Requirement = Brand Purchases/Total Category Purchased by Brand Buyers
Unit Share of Requirements
Go Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers
Brand Development Index
Go Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100
Revenue Market Share
Go Revenue Market Share = (Sales Revenue/Total Market Sales Revenue)*100
Market Penetration
Go Market Penetration = (Customers/Total Population)*100
Brand Penetration
Go Brand Penetration = (Customers/Total Population)*100

Brand Development Index Formula

Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100
BDI = (S/TMS)*100

What is Brand Development Index?

Brand Development Index (BDI) is defined as the ratio that ultimately shows a brand’s overall performance for a market segment. As a metric, it is used to identify the relationship between the total sales for a particular segment of users compared to the number of users in that segment. BDI essentially indicates the strong and weak segments of a company and helps inform advertisement budgeting decisions.
Companies use various marketing approaches to come up with the most appropriate budget allocation. By doing this, they try to achieve the main marketing aim to reach the largest possible number of people with the help of advertising without making any unnecessary spendings. Brand development index is one of such approaches. It helps identify the relation between the total sales of a specific company and the population of a certain market.

How to Calculate Brand Development Index?

Brand Development Index calculator uses Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100 to calculate the Brand Development Index, The Brand Development Index formula can be vital in developing audience segmentation, targeting strategy, and a company's positioning. It gives the measure of the brand with respect to its market and number of consumers. Brand Development Index is denoted by BDI symbol.

How to calculate Brand Development Index using this online calculator? To use this online calculator for Brand Development Index, enter Brand Sales Percentage (S) & Total Market Segment (TMS) and hit the calculate button. Here is how the Brand Development Index calculation can be explained with given input values -> 133.3333 = (20/15)*100.

FAQ

What is Brand Development Index?
The Brand Development Index formula can be vital in developing audience segmentation, targeting strategy, and a company's positioning. It gives the measure of the brand with respect to its market and number of consumers and is represented as BDI = (S/TMS)*100 or Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100. Brand Sales Percentage refers to the percentage of sales of a certain item contributing to an organization's total sales & Total Market Segment refers to the segment population in the market.
How to calculate Brand Development Index?
The Brand Development Index formula can be vital in developing audience segmentation, targeting strategy, and a company's positioning. It gives the measure of the brand with respect to its market and number of consumers is calculated using Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100. To calculate Brand Development Index, you need Brand Sales Percentage (S) & Total Market Segment (TMS). With our tool, you need to enter the respective value for Brand Sales Percentage & Total Market Segment and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.
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