Category Development Index Solution

STEP 0: Pre-Calculation Summary
Formula Used
Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100
CDI = (PCS/TMS)*100
This formula uses 3 Variables
Variables Used
Category Development Index - A Category Development Index (CDI) measures the sales performance of a category of goods or services within a specific group, compared with its average performance among all consumers.
Total Product Category Sales in Market - Total Product Category Sales in Market refers to the category sales in a market segment.
Total Market Segment - Total Market Segment refers to the segment population in the market.
STEP 1: Convert Input(s) to Base Unit
Total Product Category Sales in Market: 10 --> No Conversion Required
Total Market Segment: 15 --> No Conversion Required
STEP 2: Evaluate Formula
Substituting Input Values in Formula
CDI = (PCS/TMS)*100 --> (10/15)*100
Evaluating ... ...
CDI = 66.6666666666667
STEP 3: Convert Result to Output's Unit
66.6666666666667 --> No Conversion Required
FINAL ANSWER
66.6666666666667 66.66667 <-- Category Development Index
(Calculation completed in 00.004 seconds)

Credits

Created by Kashish Arora
Satyawati College (DU), New Delhi
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8 Marketing Metrics Calculators

Category Development Index
Go Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100
Channel Margin
Go Channel margin = ((Selling Price-Cost Price)/Selling Price)*100
Revenue Share of Requirements
Go Revenue Share of Requirement = Brand Purchases/Total Category Purchased by Brand Buyers
Unit Share of Requirements
Go Unit Share of Requirements = Brand Purchases/Total Category Purchased by Brand Buyers
Brand Development Index
Go Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100
Revenue Market Share
Go Revenue Market Share = (Sales Revenue/Total Market Sales Revenue)*100
Market Penetration
Go Market Penetration = (Customers/Total Population)*100
Brand Penetration
Go Brand Penetration = (Customers/Total Population)*100

Category Development Index Formula

Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100
CDI = (PCS/TMS)*100

What is Category Development Index?

Category Development Index or CDI is defined as a ratio that measures the sales performance of a particular category of a brand. While calculating CDI only a particular product category is considered. The goal here is to understand the relative performance of the product category when compared to the overall brand.
The purpose of calculating the category development index or CDI is to find a reliable metric that can be assigned to a product category. Marketers can then identify and place the product segments in a chart showcasing their relative sales performance. Based on this metric, budgets can be assigned to improve the performance of underperforming categories.

How to Calculate Category Development Index?

Category Development Index calculator uses Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100 to calculate the Category Development Index, The Category Development Index is technically a ratio of sales of a category in a market segment and the total sales of that category for the entire market. Category Development Index is denoted by CDI symbol.

How to calculate Category Development Index using this online calculator? To use this online calculator for Category Development Index, enter Total Product Category Sales in Market (PCS) & Total Market Segment (TMS) and hit the calculate button. Here is how the Category Development Index calculation can be explained with given input values -> 66.66667 = (10/15)*100.

FAQ

What is Category Development Index?
The Category Development Index is technically a ratio of sales of a category in a market segment and the total sales of that category for the entire market and is represented as CDI = (PCS/TMS)*100 or Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100. Total Product Category Sales in Market refers to the category sales in a market segment & Total Market Segment refers to the segment population in the market.
How to calculate Category Development Index?
The Category Development Index is technically a ratio of sales of a category in a market segment and the total sales of that category for the entire market is calculated using Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100. To calculate Category Development Index, you need Total Product Category Sales in Market (PCS) & Total Market Segment (TMS). With our tool, you need to enter the respective value for Total Product Category Sales in Market & Total Market Segment and hit the calculate button. You can also select the units (if any) for Input(s) and the Output as well.
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